Possessing great communication skills is essential for the company and the people working within it.
It allows one to relate to others and express one’s ideas clearly and effectively, so that we can all move in the same direction, achieving the company’s objectives.
Communication, within the company, is divided into two major macro-areas:
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Internal communication is that set of communication activities directed at a target group within the company itself. Employees, white-collar and blue-collar workers and the workforce in general, but also executives, managers, supervisors and ownership figures are both senders and receivers of internal communication. In fact, the classic top-down model that made even communication flows top-down appears to have been largely superseded, and the objectives of this form of corporate communication are also beyond the simple organisational and management objectives of the past;
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External communication encompasses the communicative interchanges that the enterprise has with external systems and others. It is not difficult to understand that, in this case, the reference targets are, if possible, even more differentiated: outside the company there are, in fact, current or potential consumers, other subjects upstream or downstream in the same production chain, competitors, regulating figures in the market in which one moves for example, and to each of these subjects the company has the duty to address communications as targeted and personalised as possible.
